What makes a blog post great? Tell me a story.
Don’t try to make me to “Like” your post. Don’t optimize your prose for search engines. Don’t spend time trying to pick a pinnable feature image for your post.
Just tell me a story.
It doesn’t even have to be a great story. As I reboot my writing life here on this blog and elsewhere, I know I’m going to tell my share of just “ok” stories. The most important thing that makes a story a story is that it’s real.
What’s real? Real is what you, the writer, make it.